Everest Brand Solutions bags creative duties of Parle wafers

Everest Brand Solutions has acquired the creative duties for Parle’s wafers. The win came after Everest beated other agencies that were on the roster of Parle Products.
Dhunji Wadia has confirmed the news to Adgully. He also added that a multimedia campaign would be put out shortly.
The size of the business is estimated to be more than Rs 15 crore. Parle wafers are available in a variety of flavours like Tangy Tomato, Cream and Onion, Classic Salted and Masala Masti. The prices range from Rs 5 to Rs 20.
Prior to this, Grey handled the account for Parle wafers. A pitch was initiated among Parle’s roster agencies for the account. The agencies which were involved in the pitch were Ogilvy, Everest Brand Solutions and Grey.
TME-MPG handles the media duties for all Parle brands. The agency won the mandate in January. Earlier, TME also handled the confectionaries business at Parle, whereas Maxus managed the biscuits and snacks range.
The media duties account is estimated to be worth Rs 50 crore.

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