Everest Brand Solutions picks Meraj Hasan as VP Strategic Planning!
Meraj brings with him 11 years of experience across India and Sri Lanka. In his previous assignment at Lowe, Mumbai, he was planning for the Oral Care business of Hindustan Unilever (Pepsodent & Close Up) for India and South East Asia. He also led the Strategic planning on Idea Cellular.
Prior to this, he was Strategic Planning Head of Rediffusion ' Y&R. He was also actively involved in the successful launch of Bharti Airtel's telecom operations in Sri Lanka.
In his other assignments, he has worked on brands like Colgate Palmolive, Tata Sky, Tata Motors, Standard Chartered Bank, and Mahindra & Mahindra. He is a MICA alumnus with interests such as writing poetry, making music, photography and Single Malts.
Says Meraj, "Everest, for me, happened over a series of conversations with Dhunji and Rahul, trying to understand their approach towards work and the agency. Their idea of working in a close-knit environment, to build strong brands by doing some robust and interesting work, drew me in. And a longish visit to the office to feel the vibe, sealed it for me. I am delighted to partner the team at Everest in trying to do some great work, by instilling a strong culture of Consumer and Brand planning in an already colourful scheme of things. And from what I've seen so far, I'm sure it'll be a great ride."