Everest brings back the Pehle waali baat' for Parle-G

Parle-G, promises the same great experience in its latest TVC campaign - “Pehle waali baat”. Conceptualized by Everest, the ad campaign highlights the remarkable 

consistency of one of India’s most iconic brands – Parle-G.  All this is a series 8 five second commercials.

In this ever changing world, one often wonders if anything can stand the test of time?  The answer is Parle-G. While other brands endeavor to evolve and match up to the evolving consumer tastes, Parle-G takes extra care to remain the same, and to match up to the quality levels which are 

responsible for making it ‘The world’s largest selling biscuit’ over the years.

Mayank Shah, Group Product Manager – Parle Products said, “Research points out that even the idea of slightest change in Parle-G is strongly resisted by our customers. Although our packaging has evolved over the years, but the core product is still the same.”

Pravin Kulkarnii, GM – Parle Products said, “The TVCs capture the simple human insight of 

comparison. It is a natural tendency to compare the current with the past. Everest has harnessed this simple insight through various ‘slice of life’ situations to point out the consistent quality of Parle-G.”

Dhunji Wadia, President – Everest Brand Solutions said, “Parle G’s been the Gold Standard in biscuits over the years. Quality is at the core of the brand. This is the main reason for the brand’s success over the years. Not many brands connect with the consumers as Parle-G does. With 

millions of loyal consumers, it has achieved a cult status in the market. Parle-G is truly a people’s brand today.”

Rahul Jauhari, NCD – Everest Brand Solutions said, “The comparison fits in perfectly, while most things lose their charm with time, brands like Parle-G have stood the test of time and won the trust of consumers worldwide.”

Samir Chonkar, ECD – Everest brand Solutions said, “Most Indians have grown up with Parle-G. We all have our stories with the brand.  People often miss the ‘Pehle Waali Baat’ in everything. Be it, the great leaders from yesteryears or simple stuff like saris and newspaper content, the falling quality levels are clearly noticed. Luckily there are brands like Parle-G, which have held their ground and delivered consistently on all the parameters, year after year. In this ever-changing world, Parle-G is like an anchor. It’s like a bond which connects us with our legacy; a support system for the present and a reassurance for the future.”