Everest to spice-up creatives for Catch!

The DS group has appointed Everest Brand Solutions to handle the Catch Spices business. The agency won the business in a pitch that was held in the month of October. The Delhi office shall handle the business. Several leading agencies including McCan Erickson, Publicis Capital, Contract, Percept H participated in the pitch. IBD India was the incumbent agency on the account.

Catch Spices business is part of the Foods Division of the DS Group and is over Rs 250 crores business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is a key player in the kitchen spices and the table top segments. It is known for its quality and innovative products. The client is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals. The advertising budget is substantial.

In a statement, O.P. Khanduja , Associate Business Head, Dharampal Satyapal Ltd - Food Division said “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”

On the reasons for selecting Everest Brand Solutions, Archana Mookerji, JGM Marketing, Dharampal Satyapal Ltd - Food Division said “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Commenting on the win, Dhunji S. Wadia, President, Everest Brand Solutions, said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

Rahul Jauhari, NCD, Everest Brand Solutions, said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come. “