Evergen gets Krescendo on board to navigate the strategic communications

Evergen the first company in India to offer innovative technology solutions for cleaning street-side air pollution, has taken on board Krescendo Communications as a strategic advisor, to provide them with direction on their communication campaigns and to support their ambitious growth plans in ASIA. To begin with Krescendo has various communication and social media plans in place to launch Worlds first air-purifier in India.

Sodhi GB Singh, Evergen, Country Head & Director, Indiasays: “We are excited to have Krescendo on board as our strategic communications partner. There is so much to do and we are positive that their expertise will play a pivotal role in the success of our communication agenda ahead of the launch of our technology in India. We had a vision to make India a better place where everyone could breathe clean air and needed a partner who could work as a team be it public relations strategies or social media campaigns that defy norms. We look forward to a long-lasting affiliation.”

Deepti Dhoot, Strategist and Co-founder, Krescendo quips, “We as an agency have launched many greenfield projects in ASIA and are looking at creating an impactful communications plan for brand launch of Evergen for Indian market to begin with. We will be reaching out to policy makers and citizens of India by empowering them about environment change and ways at focusing on sustainability. Evergen has a promising product which will be launched in ASIAN market very soon and we are impressed with the company’s vision of making life better. We are looking forward to merging our wealth of experience and expertise with the business goals of our new partner. We will create a strategic and insight-driven communication which will resonate with the brand’s target audience and look at achieving long term positive impact on the society.”