Everymedia Technologies aces digital strategy for My Bid

Mybid, an established online bidding website that allows users to get an array of products across various categories at discounted rates. With an online presence, their main challenge was low registrations due to a lack of awareness. However, by joining hands with Everymedia Technologies - A full-service digital media agency that helps deliver end-to-end digital marketing campaigns; they gained a steady increase in the engagement rates across all their social media platforms. Their Instagram reach went from 5.3 Lakhs to around 5 Million and Facebook reach shot from 1.3 Lakhs to 4.6 Million. Gradually, within the span of 3 months, MyBid successfully engaged with over 300k people and reached through 9.7million people. 

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Everymedia Technologies devised effective content and digital engagement strategies for the brand after conducting a detailed analysis on the platform regarding what type of content our audience engages the most. With the main objective of increasing registration, we devised a media strategy where we divulge into Google Ads and display banners to re-direct people to the website which further led to a significant increase in the number of registrations. With the aim of achieving visibility, Everymedia also conducted an influencer activity with the micro-influencers, which steered a gradual rise in their user base and attracted different segments of target audiences.  

 Everymedia Technologies works across brands and media owners by using online and mobile solutions to offer a one-stop solution along with an understanding of different segments of their target audiences.