Evo magazine enters India...!

Evo, the world’s leading automotive enthusiast magazine is all set to make a splash in India. Launched in the UK in 1998, Evo currently publishes 16 editions worldwide.

To be christened ‘Evo India’, the prime endeavour of the magazine will be to bring to its readers the thrill of driving – and riding as well. From affordable hatchbacks to 300kmph supercars, and from single-cylinder sports bikes to screaming superbikes, Evo India will aim to put the reader firmly behind the wheel and in the saddle, to celebrate the motoring experience.

An unwavering focus on driving/riding reviews and adventure, up-to-date news, opinion, technology, guides and group tests are what have elevated Evo to its status as the world’s leading enthusiast motoring brand. And Evo India will continue to emulate those high editorial standards.

The Indian edition of Evo will stand out from other automotive magazines, by being more lavish in its photography, design and content with some of the best writers in the world – and India! – penning evoca- tive driving and riding adventures. The experienced editorial team will add in-depth and analytical reports; incisive and perceptive interviews with auto designers and engineers; and deliver technology, industry, market and motorsport insights.

Given its focus, Evo readership has more of a penchant for the finer things in life, marked by quality, preci- sion and state-of-the-art engineering, in keeping with a luxury lifestyle. Pioneering, premium, snazzy and savvy, Evo India aims to set the pace in this country as well.

“We will endeavour to give the Indian automotive enthusiast a one-of-a-kind thrilling automotive experi- ence that keeps him - and her! - coming back for more,” says Rohan Pawar, Publisher of evo India.

Unveiled at an exclusive event was the collector’s edition cover of the launch issue with India’s first 300kmph test. For the cover story Evo India assembled six of the most desirable and exotic supercars available in India at the Buddh International Circuit for a one-of-a-kind test of machines capable of 300kmph – a story no automotive enthusiast can afford to miss.

“To live up to Evo’s ‘The Thrill of Driving’ credo will be as much as a challenge as it promises to be an adventure,” says Evo India Editor Sirish Chandran, who has over 13 years of experience editing India’s premier auto magazine and presenting an acclaimed auto show on a leading television channel. He adds: “Evo India will be a magazine for automotive enthusiasts by automotive enthusiasts and we will drive harder, faster and more sideways to plant the widest smile on our reader’s faces. We’ve already smashed the hallowed 300kmph mark with our launch issue – and that is only the start!”

To bring its readers ‘The Thrill of Driving’ Evo India has announced a special subscription offer wherein ten seats on the Mercedes-Benz AMG Driving Academy at the Buddh International Circuit are up for grabs. Evo subscribers will enjoy a full-day high-performance driver training course behind the wheel of cars like the SLS AMG supercar, E63 AMG and C63 AMG and instructed by AMG-certified trainers. Additionally 30 seats on the Star Off-Road Experience are on offer where Evo subscribers will be able to pilot the new ML-Class and GL-Class SUVs on an off–road track at the Mercedes-Benz India plant in Pune along with a VIP tour of the manufacturing facility.

“Butts on seats! We want our readers to experience ‘The Thrill of Driving’ and what better way to do it than driving an SLS AMG flat-out at the home of the Indian Grand Prix or maneuvering a GL-Class on a hard- core off-road course?”, adds Chandran.

Evo India will be launched by Pune-based Golden Sparrow Media Works Private Limited. The inaugural issue is slated to hit Indian newsstands by the last week of September and will be priced at Rs100.

The print edition will be bolstered by a strong web presence on www.evo.in and social media activation. The Facebook page EvoIndiaMag is already live and so is the twitter handle EvoIndiaMag. Subscription hotlines are open and readers can SMS EVO to 56070 or log on to www.evo.in.