Ex-Disney Director Prakash Nathan starts his entrepreneurial journey

Prakash Nathan, Ex-Operations Head at UTV Disney India and Vice president at UTV Motion Pictures, is all set to roll out with his new venture CineMArkets Digital Solutions Private Limited. Along with co-founders Girish Kumar and Inkswipe Consulting LLP., Prakash Nathan’s new project is India’s first and very own digital MARKET PLACE for the media and entertainment industry that aims to eradicate the loopholes of the rapidly growing film industry by engaging the content creators, producers and the vendors & service providers under one umbrella. CineMArkets is a dynamic new-age digital platform, which will thrive to engulf the entire media and entertainment industry with its B2B and B2C offerings. As a part of its B2B services, CineMArkets will be a platform, which unifies all stakeholders of the M&E spectrum including content creators and content producers. The platform will help to transform the current production cycles by bringing in transparency and aid in reducing wastage at multiple stages, eventually making it more profitable for the producer. The process is promised to be as simple as, anyone can visit the portal and help himself with the requirements to create any Media and Entertainment related profile. There is also a revenue model fashioned in a way that will help filmmakers to reduce the waste, instead gain out of it.

For the consumer of content, CineMArkets has loads to offer. News, Interviews, Gossips, Exclusive stories etc. One of the more important offerings is Memorabilia. This section brings the consumer closer to their stars by allowing them to own a piece of their favourite stars. The company will also be venturing into the e-commerce segment, retailing collectibles (Memorabilia) used in production of movies. Properties / costumes used in films by the stars will be available to be purchased online so the fans can own a part of their stars. For this the company has already started discussions with a lot of studios and producers and very soon you will see some real important announcements from us boasts Prakash Nathan – Founder of CineMArkets. With over 22 years of work experience in the Media and Entertainment industry, Prakash has been involved in the release of over 150 commercial super-hits like PK, Haider, Chennai express, ABCD, Avengers, Highway, A Wednesday, Barfi, Kick and many more as an operations head at UTV. The vastness of his professional experience also includes working for various other renowned organizations such as Sony, Xerox and Moserbaer, giving Prakash an upper-hand in understanding the details of the media industry and hence resolving problem areas through his new venture CineMArkets.

This new platform brings added value in every section of functionary in media. Cinemarkets as a platform will not only enable producers and investors of Bollywood, but also anyone abroad who wants to make a movie in India. To top it all, CineMArkets has gone ahead and acquired the online entertainment portal MoviezADDA, which has been there for years now and catering to the consumers in the B to C segment. With this acquisition, the company already gets into a mode where they will have a connect with consumers of film content. Moviezadda has been there for years now and the customers who have already been consuming page 3 content will automatically be connected with cineMArkets says co founder Girish Kumar, who  also heads Aiplex Software Pvt. Ltd., a firm that works against piracy and theft of digital content and who enjoys almost 90% plus market share of Bollywood. As a part of its consumer facing business, CineMArkets has acquired the online entertainment portal - MoviezADDA.com. Towards fulfilling the company’s vision, CineMArkets will revamp the existing business model of the entertainment portal and engage current user base of MoviezADDA.com. The company will also be venturing into the e-commerce segment, retailing collectibles (Memorabilia) used in production of movies.

Joining hands in this mammoth of an initiative is Inkswipe Consuting LLP, the renowned experts in building such platforms for media, finance and technology, famous for their projects such as Mid-day, Bollywood Hungama, Kolkata Knight Riders, Red chillies and Football Club Pune city.

Describing his just launched brainchild, which is in its Beta stage, Prakash shares, “It’s a market place for Media & Entertainment on the web that will enable sourcing capabilities for producers, line producers and content creators. It will not only facilitate creation, production but also syndication and the entire value chain of film and television content creation. Our mission is to enable seamless media creation, convergence and consumption. We, at CineMArkets, are really excited and sure that this venture will revolutionize the M&E industry.”

With a strong team that consists of media influencers and terrific media managers who have been veterans in the entertainment industry, CineMArkets is sure to ring all the right bells and become the household name for a majority of Indian families.


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