Ex-Facebook Siddharth Banerjee now bets big on gaming
Online gaming is emerging as the next big thing in India. According to Statista, the market value of the gaming industry in India was pegged at around Rs 62 billion in 2019. This is estimated to cross Rs 250 billion by 2024. With a vision to further grow this industry, Siddharth Banerjee, former Director – Global Sales Organisation at Facebook India, has joined Games24X7, one of India’s leading gaming companies, as Chief Revenue & Marketing Officer.
In this role, Banerjee will drive the organisation’s growth agenda in India as well as international markets. He will be a key member of the Leadership Team and report to the founders of Games24X7, Trivikraman Thampy and Bhavin Pandya.
Banerjee is an industry veteran with 20 years of successful business leadership experience across consumer and technology industries in India, Asia Pacific and emerging markets across the globe. He has been one of India’s best-known marketers for building business, brands and winning teams at Unilever and Vodafone. At Facebook India, Banerjee was responsible for revenue and monetisation efforts of the technology giant.
Commenting on Banerjee’s appointment, the founders of Games 24X7 said, “We are very excited that Siddharth is joining us and wish him great success here also. Siddharth is an outstanding global business leader with fantastic experience, industry thought leadership and deep networks. He will be responsible for shaping and accelerating our growth agenda and building our business further on already strong foundations.”
Today, the global gaming industry today is bigger than Hollywood, at an estimated $150 billion revenues in 2019 growing to $300 billion by 2025. India is experiencing a similar boom in gaming, with the mobile games market in India generating over $600 million in revenues in 2018-19 and projected to grow explosively in the next 2-3 years, possibly overtaking digital video in terms of growth.
Games24x7 is one of India’s leading gaming companies with a full-stack games portfolio across Evergreen Games, Fantasy Cricket League and Ultimate Games enabling cash, community and creativity for their gaming community. Fuelled by early-stage funding from Tiger Global and marquee US-based Investment entities in 2019, Games24x7 continues to invest aggressively in its India centric mobile games while also diversifying by investing in international gaming and other tech opportunities as it seeks to become a 21st-century scientific gaming company – built out of India for the world.