ex-Network18, Priyanka Sehgal launches independent venture LitDigital
Priyanka Sehgal previously associated with Network18 as their Vice President, Content & Strategy, TV & Digital until April 2018 begins her independent foray into the media and technology space with her new venture LitDigital.
The purpose to LitDigital is to help SMEs who build great products but are unable to create content and campaigns, and an effective digital strategy to accentuate revenue and further their value proposition says Sehgal. According to Sehgal, technology will have an important role to play in the solutions offered to clients.
A media professional with 21 years of experience, Sehgal was responsible for heading the TV and Digital Product, Content, Strategy and Revenue, IPs, Branded Content, Production, Programming and P&L verticals at Network18. She has previously worked in Times Now and NDTV as Executive Producer and Senior Producer respectively.
Her foray into the digital sector marked a first-of-its kind IPs and she was awarded Top 50 Most Influential Digital Marketing Leader and is amongst the Most Influential Content Marketing Professionals in the country.
She is an alumnus of Columbia Business School and Jawaharlal Nehru University.