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Ex-Publicis Capital CEO sets up MagicCircle, wins MakeMyTrip biz

Hemant Misra, former CEO of Publicis Capital, has launched a full-service advertising agency – MagicCircle Communications. Joining Misra in launching the agency are Natwar Singh, ex Senior CD, Publicis, and Dheeraj Renganath, ex Unit CD, Lowe. And the first business win for MagicCircle is the account of leading online travel agency MakeMyTrip. Till recently with Publicis, MakeMyTrip has now awarded their business to MagicCicle.  

Talking about this move, Saujanya Shrivastava, Group CMO, MakeMyTrip, said, “We are excited to partner with MagicCircle as we feel Hemant and his team have their fingers on the pulse of our brands – MakeMyTrip. We have built a much-loved brand and feel we have picked the perfect partners to take our work to the next level. We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.” 

Commenting on the launch of MagicCircle, Hemant Misra said, “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where rules are suspended and reality engages with ideas to produce business results not simply great creative.” 

On winning the MakeMyTrip business, Misra added, “I am overwhelmed at the trust reposed in us by the brand. Working with MakeMyTrip is more of a partnership than a client-agency relationship. We challenge each other and endeavour to extract the best of us for every campaign. A testimony to that has been MMT’s performance as a leader and the number of awards we have won on advertising effectiveness, the latest being the Brand Equity Marketing Award for Best Integrated Campaign.” 

Misra is a veteran of 30 years, having led iconic agencies like Mudra, JWT and Publicis. He has worked across categories and led major clients like Nestle, Samsung, McDonald’s, Electrolux, Dabur, HM, Orient Fans, Maruti Suzuki, Apollo Tyres, ONGC, HP, Lays, PepsiCo, Cremica, Intex, SpiceJet, and Michelin, among others. 

During his tenure at Publicis, he was responsible for a highly successful merger of Publicis India with Capital, forming Publicis Capital and subsequently integrating iStrat into the agency, thereby providing clients with Brand and Digital solutions. He was instrumental in leading the Nestle business and led the creation of some path-breaking work on Maggi. Last big wins made by Misra at Publicis were MakeMyTrip, Spicejet, Cremica, Intex and Goibibo. 

MagicCircle is a full-service agency currently based out from Gurugram.


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