Ex Sony LIV's Amit Kumar Sinha joins Viacom18 Sports

Viacom18's sports has appointed Amit Kumar Sinha as Vice President & Head of Pricing & Revenue Strategy. Before joining Viacom18 sports, he had joined Sony LIV earlier this year in May 2021 as Associate Vice President.

"Happy to be at the core of the Industry — Sportainment. Looking forward for exciting times in #ViacomSports. Thank you to #sonyliv #SPNI, for making me part of an esteemed team. #gratitude #humbled. Big thank you to all well-wishers!" he wrote in his LinkedIn post.

Prior to this, Sinha was associated with Star TV Network as AVP, Product & Revenue Strategy for almost 10 years and worked on major genres' Product & Revenue Strategy – Hindi GEC, Hindi Movies & Hindi News; Star Sports. He was also responsible for planning and delivering Revenue Target of Cricket Portfolio of Star Sports, monitoring trends of markets, day parts, TG behavior etc regularly for the understanding of different genre and overall TV environment.

With an experience of 15 years, he brings a great combination of Business Strategy, Marketing & Research and had the opportunity of working with the well known broadcasters of India like Star India, Zee Group, UTV & ETV.

Sinha's previous stints include Bloomberg UTV, ZEEL, and ETV Network.