Exclusive | Colors' Balika Vadhu still going strong!
Colors’ flagship show Balika Vadhu completed 1000 episodes on 14th May 2012 .The entire cast and crew of Balika Vadhu came together to celebrate this success.It must be noted that Balika Vadhu was the first show to espouse a social cause like child marriage in the prime time slot.Not only this,it has also managed to retain its position as a leader in the slot.
As the show marks the completion of the 1000th episode,the main female protagonist of the show and India’s most loved daughter Anandi’s life will take a positive turn as the grand episode will mark the entry of Anandi’s new beendh.The role will be essayed by Siddharth Shukla ;who is extremely excited and honoured to be a part of the show.
Interestingly Colors’ achieved yet another milestone by recognizing a real life Anandi-Lakshmi Sangara of Jodhpur who had the courage to annul her child marriage.Lakshmi was married off when she was just one year old .Lakshmi,an ardent fan of Balika Vadhu was inspired by the show to annul the marriage.This marks India’s first ever legal annulment of child marriage.Speaking about the difference that the show has been able to make in the lives of people,writer Purnendhu Shekhar said that,”Lakshmi made my journey a success.Such stories give us hope and make us work harder.When I started out writing for Balika Vadhu;I believed that fiction cannot bring about a revolution.But now I am happy to be a part of a show which inspires change in society.” This was an effort from the channel to extend the platform to real stories of real people winning over the dark evils of society and encourage viewers to participate in the move.Lakshmi was felicitated by Colors for the bold stand she took.
In a prepared statement to the media Raj Nayak,CEO,COLORS said that,“It’s a historic day today as we cross the 1000 episode milestone of our flagship show – Balika Vadhu. This path breaking property has been instrumental in making COLORS the successful brand that it is today. Balika Vadhu is not just a show, but a brand, that resonates with audiences for its unique storyline and characterization. And Anandi’s journey has made her an iconic character empowering women across the country. We are hoping to have transformed a few lives through this effort and are raring to take this to the next level.”
Anoop Soni, who essays the character of the father-in-law in Balika Vadhu said, “I am so proud to be a part of Balika Vadhu and I hope the show achieves even greater parameters of success in the near future.”
Balika Vadhu was the first show on a fresh channel Colors’ which did away with the old saas-bahu sagas and brought a new leash to entertainment.It must be also remembered that Anandi was selected by the audiencs through a polling process,indicating the popularity of the show and the character.It has been the leading show in the General Entertainment Channel (GEC) slot.
Sunjoy Wadhwa, Producer Sphere Origins said, “With Balika Vadhu we wanted to reach out to the thousands of young girls who were silently suffering due to social practices. The 1000th episode of Balika Vadhu is a testimony to the fact that our message has reached out successfully to our audiences. The show is our best effort and today we are happy to see many Anandi’s being able to change lives and fight back old systems.”
Also commenting on the occasion of completion of 1000 episodes of the show he said,”Shows are made with conviction.Balika Vadhu is a classical example of one such conviction.It is a huge pat on our back by the audiences.” | By Aditi Popat [aditi(at)adgully.com]
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