Exclusive Premiere of Sony Entertainment television's 'Sankat Mochan Mahabali Hanumaan' on Sony LIV App and the Web!
Sony LIV, Multi Screen Media (MSM’s), premium digital video entertainment brand, is all set to create a new record with the online premiere of Sony TV’s forthcoming mythological series ‘Sankat Mochan Mahabali Hanumaan’ on Sony LIV on 4th May, 2015, at12 noon.
The show will present the tale of the mightiest God - Hanumaan from the perspective of Lord Krishna. Born to God Kesari & Anjani Devi, Hanumaan is considered to be the greatest devotee ever born on earth. The show will take viewers on a mesmerizing journey of his beautiful and eventful life right from his childhood from being a devotee of Lord Ram to being the vanquisher of all evil. It will also bring out his qualities and derive morals from his life which are relevant in everyday life. With extremely advanced VFX, the show promises a never-seen-before visual experience.
Sony LIV is aimed at providing entertainment on the go for young India on the move and this new step further reinstates this brand promise. The VOD service has been consistently bringing marquee shows from Sony’s stable to its viewers on devices that they could access anywhere, anytime, including shows like KBC, Indian Idol etc.
Uday Sodhi - EVP and Digital head, Sony Entertainment commented, “Sony LIV Mobile app is one of the leading entertainment app and it is featured amongst the top apps in the app world. The show offers a perfect blend of untold and popular mythology around Lord Hanumaan in a never seen before format, state-of-the art special effects, immersive visuals and stellar acts and performances. The show will present the tale of the mightiest God from his childhood, in a whole new way.”
Gaurav Seth, Senior Vice President Marketing, Sony Entertainment Television said, “Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the Grand Press Conference held at Kingdom of Dreams and an auction of Mahabali Hanumaan's Gada! Looking at the excitement over the internet & social media, we have decided to bring forward the launch and give netizens an exclusive preview of our most awaited show.”