Exclusive | The dream is now a reality: ThreeD Holograms' Dayal Thakkar

A new innovation in visual technology has been introduced by 3D International and ThreeD Holograms.3D International and 3D Holograms recently launched VisuZ™ CLD and Intersoft3D which are technologies designed to give the users a 3D experience without wearing glasses.

 

VisuZ™CLD is basically a detachable chromatic light deflector which improves the clarity and brightness of the 3D experience minus the glasses. The user can switch between 2D and 3D by simply lifting the filter that is secured to the LCD/LED screen with a magnet. Intersoft3D enables a customer to experience a product on a Tablet PC thus enriching buying experience whilst making a purchase. Intersoft3D will thus enable companies to be super innovative in providing digital presentations of their products.

 

With the introduction of these two products, ThreeD Holograms; the official distribution partner for 3D International will accelerate its market penetration as the leading hardware and software glasses free 3D solutions provider in the Indian marketplace. These technologies can be utilized fruitfully in a variety of sectors like gaming,education,architecture,medicine etc.

 

Sharing insights into the technology, Tan Sri Abdul Rashid Abdul Manaf - Executive Chairman of 3D International said, “We are now seeing some increased traction with some large customers and prospects for the gaming industry worldwide. Used in conjunction with our VisuZ™ Game Driver, the VisuZ™ CLD product line is the new standard for viewing movies and playing games in 3D effortlessly and we are extremely happy to be able to bring this technology to India”.

 

Adgully also caught up with Dayal Thakkar, Managing Director ThreeD Holograms to know more about what the technology has in store for audiences. Dayal Thakkar said, “What began as a dream is now a reality, this is a complete solution that will make video games more fun with the real time 3D effects provided by the display and the supplied game drivers. The product provides a cost effective and easy to use solution that will make gaming consumers jump with joy in playing their favourite games in glasses free 3D”.

 

ThreeD Holograms is the exclusive one stop shop for any 3D solution.It is India’s leading provider of glasses-free 3D Hardware,software and content provisioning solutions.The development of concept of these technologies was in progress for 10 years.

 

Talking about the product, Dayal Thakkar said that,”The technology was first used at  the Palladium Mall,Mumbai.Brands like MaCDonalds and MTV  have also used the technology.Kingfisher used it to launch Kingfisher Air Cargo Express.Thus,brands from different verticles have advertised on this platform.In cinema,Viacom 18 was the first to use this technology in Shaitan and Buddha Hoga Tera Baap.”He further adds that several FMCGs(Fast Moving Consumer Goods) and cigarette companies have also adopted the technology off-late.

 

“People have a perception that 3D is complicated.But with these technologies, that perception will change.It seeks to change the face of the entertainment industry,”said Dayal Thakkar.

 

“The future of the product is bright and many other developments have also been lined up for the same,”revealed Thakkar. | By Aditi Popat [aditi(at)adgully.com]