Exclusive | With G3, we revamp our philosophy to 'Life is Simple': LG's Gujral

LG Electronics India established in January 1997 in India has been one of the oldest and known brands in the world of electronics. It is one of the most formidable brands in consumer electronics, home appliances and mobile communications space.

Making its presence felt in the cluttered, complex world of today, LG recently launched its much awaited mobile handset - G3, which, company custodians say is a perfect blend of the latest innovative technology and simplified user experience underscoring LGs commitment to users and bringing to them the best in class products and devices. The company roped in mega star Amitabh Bachchan for this launch.

Adgully caught up with Amit Gujral, Marketing Head, LG Electronics to know more about this launch and more.

Speaking about the promotional and marketing push for the campaign devised with the lunch of LG G3, he said, “The market is pretty matured to understand what a device has to offer. I don’t think this phone would need any kind of special push as the brand speaks for itself. We have been riding high on our clear cut philosophy that is to bank hard on our products and give what our consumers demand.” He informed that LG shall be looking for a complete 360 degree and experiential marketing for G3.

Looking at the increasingly high number of mobile hand-set launches in the recent past, consumers across geographies are posed with the question of ‘which mobile handset to buy?’ Speaking on LG’s methodology to deal with competition, Gujral said, “Today it is important to give a simple yet differentiated product to the customers. Hence with G3, we have stressed on ‘Simple is the New Smart’. Looking at the demand for a simple and advanced phone we have, in a way, revamped our philosophy from ‘Learning from You’ to ‘Life is Simple’.”

Betting big on G3, LG will release 15,000 limited edition G3 smart phones with the signature of superstar Amitabh Bachchan in the Indian market and few lucky buyers will get the opportunity to actually meet with the legend. Speaking about the kind of market share that LG mobile holds today, Gujral said, “LG mobile aims to clock 10% increase by this year end. G3 would surely help us in achieving the same. LG has always believed in making technology advances and identifying business opportunities through various partnerships with some of the world's leading companies.”

He believes that the smart phone market is on a consistent growth path in India and is all set to touch newer heights in the coming days.  “LG mobiles targets all the price ranges from 5000 to 50000. In India, the G3 comes with a price tag of Rs. 47,990 for the 16 GB version and Rs. 50,990 for 32 GB version and will be available in three colors”, he informed.

With healthy and double digit growth YOY, LG credits the entire success to the kind of products they have launched and will be launching in the coming future.

Sharing some of the highlights of the newly launched LG G3, Gujral pointed out -
• 5.5-inch Quad HD display with 538ppi with four times the resolution of HD and al-most two times higher resolution than a Full HD display
• 13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras
• Polished metallic skin on the rear cover that is lightweight, fingerprint-proof and most of all, beautiful
• Floating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key
• Redesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the G3