Exclusive | Zee to add another Hindi Movie Channel to its bouquet!

After running the super successful Zee Cinema for close to two decades, Zee is now expanding its movie channel portfolio by adding another Movie channel to its bouquet.

Sources close to the development has confirmed the news to Adgully and said “Yes the new movie channel is indeed going on-air soon”.

With a viewership share of 11.93% according to the latest FICCI – KPMG report, Hindi Movies is one of the most consumed television content in India.

One of the industry observers suggest that, this move may be directly or indirectly related to the TRAI’s latest regulation suggesting the reduction in advertising airtime. The industry observer says “With TRAI’s 10+2 ad cap regulation, channels will have loads of content inventory left, which they have already invested and the same has to be consumed somewhere”.

Adgully reached out to Zee for their confirmation but the responsible communication team declined to comment anything officially on the subject.

With almost twelve Hindi Movies channel already on-air Zee’s new movie channel can only stand out with the quality of movie collection they can offer to this ever demanding audience.

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