Expedia plays santa this christmas, makes it merrier for travelers!
According to Vikram Malhi, Country Head, Expedia India, "We believe Christmas spirit is all about giving, sharing and spreading the joy. This contest is our fun endeavor to add delight to ones journey and we are extremely excited about this. The entire activity completely resonates with Expedia's philosophy of making travel experience more enjoyable. Don't we all love surprises?"
In order to shortlist names, Expedia narrows down on a number based on the business credentials which when added matches with the row number in the aircraft. The row number is then corroborated via the traveller's boarding pass and there is a new row number each day. If you are arriving at T3, the digital screens near travelators inform the consumers about the surprise waiting for them at the baggage claim area and then the Expedia Santa and elves hand out the gifts. So there, you have more than the journey to look forward to.
Commenting on the promotional activity, Rohit Chopra, CEO-TIM/GMR Delhi Airport Advertising Pvt. Ltd, "Airports are the BEST communication platforms to engage and encapsulate the travellers. Delhi T3, with its multitude of engagement options, is the First amongst equals in India. Optimizing the ambiance and world class advertising options, Expedia has been able to deliver a multidimensional and innovative experience to the consumer. Definitely one of the best campaigns that Indian consumer has ever seen; simply a class apart!"
In fact, Expedia recently also announced a new joint venture with AirAsia, world's best low cost carrier. The partnership is aimed at offering a complete range of great value flights, hotels, and holiday options for the Indian consumer looking at traveling to South East Asian destinations such as Singapore, Kuala Lumpur, Bali, Phuket, Bangkok and Langkawi. Moreover, Expedia's distinctive booking experience provides users with thousands of independent reviews from fellow travelers and the opportunity to use travel-simplifying features such as maps, weather forecasts and 360 degree virtual tours of hotels. Its comprehensive inventory features more than 145,000 hotels, and 5, 000 holiday activities and attractions from across the world.