Experian launches Marketing Suite in India
Experian, the leading global information services company, has launched its Experian Marketing Suite (EMS), an end-to-end marketing solution that enables brands to create and deliver authentic customer experiences across multiple channels, for Indian brands. EMS allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer
Paired with a flexible campaign management platform, EMS enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner.
Commenting on this development, Kunal Tomar, General Manager, Experian Marketing Services, India said, “Through EMS, brands can truly put the customer at the center of all marketing efforts. Brands can boost customer retention, keep them involved and gain valuable intelligence that can be used to push customised messages basis preferences. EMS delivers cross-channel optimization, which is critical to delivering highly relevant, personalized content to customers anytime, anywhere”
EMS interacts intelligently across a number of channels. With its flexible campaign management, the platform provides optimized interactions across touch-points.
Addressing the benefits of the Experian’s Marketing Suite Ms. Pallavi Chopra, Senior Brand Director - Marketing Head, redBus, Ibibo Group Pvt. Ltd. said, “We have had a long standing relationship with Experian and they have been successfully powering our email marketing program for the past 3 years. Having seen the Experian Marketing Suite (EMS) functioning first hand, I am really excited about its launch in India. EMS is a massive marketing automation platform that connects disparate data sources to give that ultimate one-view of the customer. It provides rich behavioural & demographic information about a customer, thereby allowing marketers a powerful way to mass-personalize communication across multiple platforms.
This suite empowers marketers to organise consumer interactions across marketing channels while demanding minimal understanding of technology. It also allows segregating activities basis categories, product lines, time, or any other dimension the marketer chooses and provides a consolidated view of digital marketing programmes.