Experience what’s truly ‘new & unique’ with Sugar Air Kiss Powder Lipstick

One of the fastest-growing premium beauty brands in India, SUGAR Cosmetics today launched India’s first-ever powder lipstick - Air Kiss Powder Lipstick. Experience what magic feels like on your lips with this new innovative technology, now available on www.sugarcosmetics.com. 

SUGAR Cosmetics’ Air Kiss Powder Lipstick is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied. Weightless, transfer-proof and water-resistant, the incredibly soft formula dries off within seconds and leaves behind a bold burst of colour that stays put for hours without any streaks.

Speaking on this new launch, Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics said, “Since our inception, SUGAR has developed products keeping in mind customer needs, feedback, and international trends. Our clutter breaking, biggest selling category has always been lips and we are extremely excited to introduce India’s first and only powder lipstick - SUGAR Cosmetics’ Air Kiss Powder Lipstick. This innovative product that transforms from a powder to crème instantly is a result of our dedicated research and development team that is constantly striving to create ingenious makeup offerings for our customers. Following this one-of-a-kind lipstick, we are looking forward to spearheading many more trending launches and pioneering the beauty space in India.”

If you thought the magic only lies in the texture, think again! SUGAR Air Kiss Powder Lipstick is enriched with the goodness of glycerin and silica to help keep your lips supple and hydrated. Intensely moisturizing, 100% vegan and cruelty-free, there's nothing to not love about this exceptional wonder. Moreover, don’t limit this powder lipsticks’ abilities to just lips, it can be used as a cheek tint and eyeshadow. Now that’s what we call a multi-tasker!

Unique. Innovative. Kiss-proof – it’s basically MAGIC!

Shade Range Available:

01 Mocha Mousse - Chocolate brown

02 Candyfloss – Rosy pink

03 Caramel Soufflé – Nude brown

04 Cherry Fluff – Pure red-orange

05 Strawberry Macaron – Peach pink

Key Product Features:

India’s 1st ever feather-light powder lipstick that transforms into a velvety smooth matte finish within a few seconds

Boasts of a water-resistant and transfer-proof formula

The formula is super pigmented, non-drying and delivers a full coverage finish

Enriched with glycerin and silica to keep your lips supple and smooth

A multiuse makeup product – can be used as a cheek tint and eyeshadow too!

100% vegan and cruelty-free

Non-comedogenic formula

The Air Kiss Powder Lipsticks will be available on www.sugarcosmetics.com and all SUGAR exclusive stores and kiosks across the country at MRP ₹499.00

Please find enclosed and attached, the product images for your reference. You can also find the media kit here.