Eye on rural markets, SPN test launches movie channel Sony Wah

Sony Pictures Networks (SPN) India has expanded its channel bouquet with the launch of its 24-hour Bollywood movie channel, Sony Wah. The channel has been added on Doordarshan’s Free Dish DTH platform and is available on channel No. 61.

SPN recently got license from the Ministry of Information and Broadcasting (MIB) for two new channels – Sony Wah and Sony Rox.

Sony Wah channel has replaced duplicate Sony Mix channel slot on Frequency – 11510, V, 29500 and is added in MPEG-2 format.

Launched with an eye on the rural markets, the free-to-air channel will air a combination of movies from Sony’s library as well as latest releases.