Ezetap Co-Founder to head India Operations for WhatsApp

Today, WhatsApp appointed Abhijit Bose to head WhatsApp India. Bose will build the communication platform’s first Team outside California that will be based in Gurugram. In a statement, the organisation announced that Bose will come on board in early 2019.

“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India's fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” Matt Idema, Chief Operating Officer at WhatsApp, said.

“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It's not only how so many families stay in touch, but increasingly it’s how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy,” Bose said.

Bose joins WhatsApp from Ezetap where he has served as co-founder and CEO. Founded in 2011, Ezetap is an electronic payments company backed by top-tier venture capitalists. In 2018, it was recognised by CNBC as a Top 50 Disruptor for its impact on digital payments in India. Bose is a graduate of Harvard Business School and Cornell University.