Faber signs up with Soho Square Mumbai

Ogilvy offshoot, Soho Square, has just bagged its second account in a very short span of weeks.  Soho Square Mumbai has signed on the leading Kitchen Appliances brand, Faber. This comes on the back of the Vasmol win, announced last week. And just like Vasmol, this account too was handed to the agency without a pitch involved.

Franke Faber India Private Limited is the country's leading kitchen appliance company with a state-of-the-art manufacturing facility and an in-house R&D team.   

Product offerings under brand Faber include hoods, hobs, cook-tops, cooking ranges, built-in-ovens and dishwashers. It is the no.1 hoods and hobs brand in the country.

On this new partnership, Mr.  Anil Bhamre, Head marketing and product management, Franke Faber India Private Limited: In our continued strive for innovation, brand building and providing the best offerings to our esteemed customers, we have chosen Soho Square as our strategic brand-building and creative communication partner.  We look forward to a strong and innovative relationship and thereby hope to deliver the best solutions to our stakeholders.

Samrat Bedi, Head of Office, Soho Square, Mumbai: This is a huge win for us. It reaffirms our creative strength and our ability to solve our clients’ problems with panache. Faber is a market leader, and we are quite excited about this opportunity. We will work to build on the brand's strengths.

Mohit Ahuja, Senior Vice President, Soho Square, Mumbai: The Faber win is also an important one for us from a portfolio point of view. At Soho Square, we already handle a modular kitchens and tiles brand; brand Faber further strengthens this 'lifestyle kitchens' portfolio for us. 

Soho Square has been in the news for quite a few notable campaigns, one of the most famous being BJP’s 2014 Lok Sabha campaign, which led to the party coming to power at the Centre.