FabFurnish.com ropes in Lowe Lintas for its upcoming TVC

Following the popularity of its first TVC “Fimagination” released last year, FabFurnish.com, India’s leading online home store is set to launch another ad campaign later this month. To recreate its former success, FabFurnish.com has signed up Lowe Lintas, based in the capital city, as the advertising agency of choice. The agency was appointed on the basis of its track record of having worked on a variety of brands in the e-commerce spectrum and a clear demonstration of having understood the marketing objectives of leading online retailers.

Vikram Chopra, CEO and co-founder, FabFurnish.com, said, “Since our last campaign, the brand has grown three fold. We are excited to have Lowe Lintas as our creative partners at such a crucial stage in our journey. With this television commercial, we hope to reach out to an even bigger audience and add value to our ever-expanding brand.”

FabFurnish.com plans to kick off a strong social message via this brand campaign and the television commercial which is already under production.  “Our association with Lowe Lintas has helped us in building an effective communication strategy. Although much can’t be revealed at this point, this TVC is indeed a creative way to communicate our vision of making a home beautiful and welcoming. It will definitely be different from the other ads being screened these days,” explained Shilpi Shukla, Communications Head, FabFurnish.com.

Adding to this thought, Naveen Gaur, president, Lowe Lintas, said, “The Indian e-market is at an exciting stage and we are giving FabFurnish an interesting personality. We’re working towards developing a brand that the consumers will get to see and interact with.”

FabFurnish.com aims to glorify its target group through this ad campaign which comprises the modern trend setters. Previously, FabFurnish.com has run successful radio campaigns in addition to Fimagination. It has set aside 20% of its total market spends on ad campaigns this year and plans to do a 360-degree promotion of its upcoming TVC, to be launched later this month.