Fabindia, Organic India, FabCafe and TugBug bring together Fab Community
Entwined within the Fabindia universe lies a deep-rooted companionship, camaraderie, and care- tying its sub-brands together into one family.
Nurtured with the collective efforts of Organic India, FabCafe and Tugbug; FabCommunity is the coming together of people with the common goal to serve quality while empowering the old with the opportunities of the new and enriching the new with the enormous wisdom of the old. Each pillar of the brand echoes the values of the other, creating in unison a wholesome and close-knit community.
Sharing her thoughts on the powerful collective and the joy of strengthening a community that is as proudly Indian, as it’s global, Dipali Patwa, Group Head of Brand & Community at Fabindia said, “In times of crisis, people search for the stability and safety that comes with having something to believe in. It’s human nature to want to feel like you’re a part of something bigger than yourself, part of shared values and belief systems. Our chosen tribes are just as important as the ones we are born into. People are craving closeness at a time when we were forced to stay apart. As many crises force us to find new, innovative ways to connect; for us at Fabindia this has been at the core of our vision for 61 years and counting. The Power of our collective and community is the beauty of Fabindia. Please welcome our sisterhood of Organic India, Fab Café, Tugbug and more as we go on our journey together.”
Walking the talk, Organic India has not only preserved and maintained the techniques of our grassroots, but they have also offered themselves as a backbone to our community through their relentless efforts in serving quality with integrity.
"At the very core of the two brands, there is a synergy of values and mission. Organic India focuses on preserving the environment and only offering products that are healthy for people and good for the planet. Organic India practices healthy conscious living in everything that it does. Similar to how FabIndia supports the artisans. Organic India also works with grass-root farmers to bring the best to the tables of the consumers”, Subrata Dutta, Group MD, Organic India proudly added.
Bringing old techniques and raising them into the consciousness of the modern individual, FabCafe continues to educate and nurture a healthy way of celebrating our wholesome, Indian cuisine. Following the incredible rule serving No Refined Oil | No Refined Sugar, they understand that nothing brings a community together, like their shared fondness for food.
"Taking the Fabindia legacy a step further, Fabcafe focuses on healthier ingredients to ensure food that is healthy and tasty. For us, it’s important to offer flavours that modern India has grown up eating but, the spin is in making it guilt-free. So, if its integrating Banana or Jackfruit flour instead of all-purpose flour or if it's including palm jaggery instead of refined sugar to eliminating the use of refined oil by choosing to work with cold-pressed oils or desi ghee; the concept of alternative ingredients helps us deliver every note of flavour without compromising on the nostalgia of comfort food. Our approach pays ode to the Indian ingredients that have been celebrated over centuries, we use them to serve popular Indian dishes. And these exact core values of sustainability & dependence on local produce makes us a proud member of the #PowerfulCollective."Added Sunil Chauhan, Chef & Founder of Fabcafe.
Harboring an inclusive environment for learning, Tugbug carefully hand-holds the growing minds and instills the learning of our collective heritage through the medium of creativity at the children’s centre.
Explaining more about the most pivotal members of our community and future, Sharika Munshi, Founder, Tugbug Children's Center shared, "Tugbug Children's Center is the youngest member of the Fabindia collective with the youngest and most enthusiastic customers! Our vision of nurturing children's creativity and reconnecting them with our roots in a sustainable, environment-friendly way is in perfect sync with the values and ethos of the Fabindia community. During the pandemic, we have launched home learning and engagement programs with minimum screen time for kids. Once it is safe, we excitedly look forward to welcoming our children back again to happy times at Tugbug in Fabindia Experience Centers!"
Together, the idea of this power collective is to imbibe the learnings of our heritage and turn them into a celebration of today and a base for a better tomorrow.