Facebook and Hero ISL give fans a unique opportunity to support their favorite club

Facebook gives Indian Super League fans an opportunity to showcase their support and passion for their favourite Clubs by partnering with Hero ISL, providing a unique engagement opportunity to its fans across digital platforms. Using Facebook’s augmented reality camera, fans can now showcase their beloved Clubs’ colours through state-of-the-art 3D face masks.

The face masks, which can be applied to photos and videos will be available today to fans of all ten Hero ISL Clubs the world over. Fans of ATK, Bengaluru FC, Chennaiyin FC, Delhi Dynamos FC, FC Goa, FC Pune City, Jamshedpur FC, Kerala Blasters FC, Mumbai City FC and NorthEast United FC, can show their allegiance by using face masks which utilise Club colours and their anthem to give fans a distinctive opportunity to back their team.

The augmented reality masks on Facebooks were officially launched in India today, thus becoming the first entity in the country to implement this technology on the social media platform. 

Here’s how you can use your Club’s mask on Facebook:

• Swipe right on your Facebook newsfeed to open the new Facebook camera
• Tap on the magic wand icon to bring up the tray of effects for the camera

Some of the filters for 3D face masks available are: