Facebook announces 3 million active advertisers globally

Facebook has announced that there are now over three million businesses – the vast majority of which are SMBs – actively advertising on Facebook, up 50 per cent in just one year. Seventy per cent of these three million companies are from outside the US. Currently more than 50 million small businesses use Facebook’s free Pages product to grow.

Facebook is now considered a bridge to the new mobile economy for small business, helping them communicate with customers anytime, anywhere. More than one billion people on Facebook are connected to at least one business. And, in India, over 57 per cent of people of Facebook are connected to a small business.

To celebrate these businesses, Facebook has also announcing the development of ‘Your Business Story’, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share ‘what they are in the business of’ doing.

Key stats

3 million businesses globally are active advertisers (up 50 per cent in one year) (vast majority are small businesses.)
In India, there are 142 million MAU, 69 million DAU, 133 million Mobile MAU and 64 million Mobile DAU
More than 1 billion people on Facebook are connected to at least one business.
The top three verticals building pages: Services, Local Commerce, and eCommerce
Small Business are Mobile:
More than 1 million advertisers create an ad directly from a mobile device.
20+ million active Pages use Pages Manager App
Small Businesses are International
More than 70 per cent of these 3 million active advertisers are outside of the US
The fastest growing region is South East Asia
The fastest growing countries are Vietnam, Egypt, Indonesia, Peru, and Turkey
Top five countries based on Y/Y growth: US, Brazil, UK, Italy, and Australia
Powerful engagement between people and businesses on Facebook
More than 50 million small businesses now use Pages on Facebook and people post more than 2.5 billion comments on these pages each month.
More than 43 billion connections between people and businesses on Facebook.

Additional India specific Information

The SME India Council is the first council in Asia Pacific.
12 small business owners from different geographies and with varied business objectives and goals. An India Client Council with global advertisers was established in 2014.
The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

SME Pages In India

As of October 2015, 2 million small businesses in India actively use Facebook Pages because they are free, easy to use, and they immediately give businesses a digital (and mobile) strategy.

New India SME Interaction Stats

57 per cent of people on Facebook in India are connected to at least one small business.
Over 1.99 billion interactions generated between businesses and people in India.

Facebook - Your Business Story

Your Business Story is a free tool from Facebook that allows businesses to create a short video celebrating what their business brings to the world. Only the company can see the Your Business Story video, unless they choose to share it.

Any authorised admin of an active Page can build a video with Your Business Story. If the Page has more than one admin, Facebook recommends talking with the team about who will make a Your Business Story video.