Facebook announces an expansion of its 'Rise' program
Facebook has announced an expansion of its 'Rise' program, which aims to provide digital skills training for ad agency professionals, as part of its broader effort to provide assistance and support to people impacted b the COVID-19 pandemic. The program runs via Facebook groups, which have been created to facilitate the training.
Initially launched in Brazil last year, the Rise program provides Facebook Blueprint training, along with industry connections and insights, in order to help agency staff upskill and re-skill to meet key demand. Facebook is now expanding Rise access to agency professionals in Singapore, Italy, the US and Canada.