Facebook announces new Business tools

Facebook today have announced a new feature of tools which will help businesses establish more direct connections with customers with a specific focus on messaging. The updates are part of Facebbok’s broader business push, which includes Facebook Shops, with Facebook to ensure that ‘the best dollar people spend each day’ is on Facebook.

Facebook is launching new click-to-message ad options, which will expand your capacity to engage with customers in different messaging apps. When you create a message ad, Facebook’s systems will detect the messaging platform used most often by the individual user, then prompt them to message your brand on that service.

Not all brands will benefit from click-to-message ads, but being able to incorporate all of Facebook’s messaging platforms in this way could be a good consideration for your experiments. And once you have that more proper connection, it will be an advantage for engagement and interaction, building  more personal, direct relationship with each user. 

Continuing the messaging theme, Facebook will also now enable businesses to add a WhatsApp click-to-chat button to their Instagram profile. Facebook also notes that, soon, businesses will be able to create ads that click to WhatsApp directly from the Instagram app. On its main app, Facebook’s also testing a new option that would enable businesses to select 4-5 questions to ask consumers prior to starting a messaging chat.


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