Facebook improves user experience with ad preferences

In a blog post, by Sreethu Thulasi, product manager at Facebook announced more options in the ‘Why am I seeing this ad’ feature allowing users to better control their ad experience.

According to the post, “Now, you’ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.”

These changes were made after Facebook reportedly received complaints that Ad preference will still difficult to understand and navigate.

Now ad preferences allow you to access the following information about business that update lists with your personal contact and email address.

There will be a tab with two sections:

Advertisers who uploaded a list with your information and advertised to it. This section includes advertisers that uploaded a list with your information and used that list to run at least one ad in the past seven days. For example, a fitness studio that uploaded a list of client emails and used that for advertising could show up in this section.

Businesses who uploaded and shared a list with your information. This section aims to help you understand the third parties and businesses who have uploaded and shared lists with your information. In this section, you’ll see the business that initially uploaded a list, along with any advertiser who used that list to serve you an ad within the last 90 days.