Facebook India Client Council to discuss WhatsApp Privacy update matter

Facebook India Client Council which is a network of large corporations and advertisers including HDFC Bank, Flipkart, HUL, and the Future Group, is expected to discuss WhatsApp’s recent update to its privacy policy when it likely meets end January according to media reports.

The social media company set up the council in 2014 as a forum for brands to share ideas on the future of marketing. Its global client council meetings have been attended by co-founder and chief executive Mark Zuckerberg and include big advertising firms like Dentsu and conglomerates like Nestle.

On January 4, Facebook owned messaging platform WhatsApp rolled out a new privacy policy update that enabled it to share data with other Facebook owned apps. Immediately following the update there was a mass exodus of users from the app to competitors like Telegram and Signal. WhatsApp reiterated its stance on privacy and end to end encryption in a digital and print campaign. However, advertisers and marketers have said that Facebook will have to do a course correction regarding its new policy tweak.

 

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