Facebook invests $4.5m to help local journalism
Recently, the social media giant, Facebook announced the launch of a $4.5m investment to help local journalism become better equipped for today’s digital-first news environment.
Through a post on its media blog by Facebook's head of news (and former news anchor) Campbell Brown, Facebook announced that $3.5m has been earmarked for a membership accelerator that it said will help news orgs build new membership models for themselves. It has also announced the expansion of its local subscription accelerator to give tools to local journalists and outlets to help retain and build their subscriber counts.
The local subscription accelerator has already assisted 14 news outlets in the US build their bases on and off the platform through testing new digital subscription strategies. Case studies from that work have been documented so other local publishers may benefit.