Facebook launches E.gg, an experimental collage making app

Facebook’s internal R&D group, NPE Team, has officially launched its latest app, E.gg, to a broader audience. This app, is a freeform creation tool described as a “digital zine creator” and “GIF collage bonanza,” was announced earlier this year, but was only onboarding users via a waitlist buut now it’s available in the App Store for anyone to download.

This app enables users to create web-based collages of their favorite things, those collages or 'canvases' as NPE calls them are then available via a unique URL, so you can share your canvas with anybody, even those who haven't downloaded the app.

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However, if you do use E.gg, you can browse through other people’s work directly in the app. And when you discover something on their pages you like, you can easily reuse that content on your own pages with attribution.

When first introducing E.gg this summer, Facebook Product Manager Jason Toff described it as an “experimental new platform for weird and wonderful expressions of who you are and what you love,” adding that the inspiration for the project was the “raw and exploratory spirit on the early Interwebz.”

The NPE team is essentially trying to get ahead of the curve on the next big trend - keen to get a jump on the next Snapchat or TikTok, Facebook's trying out a range of tools and functionalities in the hopes of finding something that will catch on, so that it can beat potential competitors to the punch.The NPE team uses internal insights, based on Facebook tracking, to glean info about the latest user trends, then seeks to turn those into new apps.


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