Facebook Launches Live-Stream Shopping Events

Facebook is evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series where the platform will host live-streamed shopping experiences with selective retailers that will invite users to ask queries regarding the products and make a purchase, all in-stream.

"Starting this week and every Friday through July 16, enjoy shoppable live videos from beauty and fashion brands. For shoppers, this means you can discover the latest products from your favorite brands and ask questions about size, fit and tips in real time. And for brands, Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout with Shops", Facebook explained in their newsroom.

The brands taking part will be Abercrombie & Fitch, Clinique and Sephora each of which will offer up experts to provide real-time answers to viewer questions, as they showcase their latest offerings.

This is a fair way to increase the engagement and encourage the viewers with their shopping behavior by allowing them to directly ask questions related to the product/brands. The Live Stream feature is likely to prompt more transactions as the event is in progress.

The integration of in-stream purchase tools on Facebook will be a key for consumer connection, particularly as reliance on eCommerce continues to rise which will improve the product discovery and the live shopping (purchasing) behavior of users. 

Facebook is aiming to make as many of its posts as possible, in order to incorporate more eCommerce processes into its apps which will ideally benefit the businesses, users and the company itself.

Users will be able to tune in to Facebook's Live Shopping streams on each brand’s Facebook Page or by clicking on the Shopping Tab in the app.