Facebook launches new UI along with ads in search results
Like Google, Facebook has now introduced ads in search results. Brands that opt-in ads, that ad will be eligible to be places in search results and market place search. Brands can also select the placement while setting up the campaign. It would be according to the audience targeting and context relevant to a limited English and Spanish search terms. The ads would have a ‘Sponsored’ label. Also, Facebook search results will only appear as an ad placement once it is eligible.
Users today already have a mindset to explore and discover products, relevant ads would include ‘call to action’ (CTA) along with ads in marketplace search with the highest capability.
Along with this, Facebook has also launch a new desktop UI which includes a dark mode. It includes a three- column partition with the Menu in the left, Chat on the right and the Feed in the middle.