Facebook Outlines New Election Information Tool

Facebook has announced a new set of civic engagement tools as part of National Voter Registration Day. Prior to this facebook already had its Voting Information Center, which puts up to date voting news at the top of user timelines in the US.

The new prompts include a prominent 'Register to Vote' CTA, which should get more Facebook users to register their interest. According to facebook around 39 million people have visited the Voting Information Center thus far, with 2.5 million registering to vote via Facebook, Instagram and Messenger. Facebook's end goal is to get an extra 4 million people to the polls, so by these stats, it's well on the way.

The #PledgeToVoteChallenge on Facebook will enable Facebook users to show that they’re planning to vote, and tag their friends to get them to join in, while new sticker packs for Messenger and Instagram Stories will look to underline the same.

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