Facebook ropes in Joyee Biswas as Head of APAC Sports Partnerships

Joyee Biswas is joining Facebook as Head of APAC Sports Partnerships. He will report to Dan Reed, Facebook Head of Global Sports Partnerships. Biswas will come aboard in late May. 

In this role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus. 

Biswas most recently served as ESPN’s Head of South East Asia, APAC. Prior to ESPN, he was Managing Director, Eleven Sports Network in Asia. His resume also includes overseeing sports content for Singtel TV, as well as content acquisition and management for Fox International Channels and ESPN Star Sports for multiple linear and non-linear channels in key Asian territories. 

Biswas, who has 15 years of experience in the media industry, will help Facebook strengthen its relationships with the sports industry in APAC as the social media platform continues to partner with broadcasters to help them reach new audiences, experiment with new forms of production and monetise their content.