Facebook’s Mobile Moves Business - helping Cos unlock growth opportunities

Facebook hosted an industry event – ‘Mobile Moves Business’ – in Mumbai today, designed to bring together businesses, industry experts and marketers to help engage with today’s mobile first consumers in India. Attendees at the event gained insights into tapping the power of mobile to move business as well as industry best practices in addition to workshops led by Facebook and Instagram. 

Whether it is banking on the go, catching up on news or flicking through friends’ holidays photos, mobile is the device that has people’s time and attention. It has transformed the way people around the world connect, share experiences and discover new things. Many of the first time users of internet in India are coming via mobile phones. 

This presents a huge opportunity for brands as Facebook has over 166 million monthly active users, of which over 95 per cent users login via mobile. Facebook is at the heart of a mobile first shopping journey and can play a significant role to help brands and advertisers reach out to consumers, who form a huge and core target audience for them. 

“As the shift to mobile accelerates in India, businesses have to be faster in adopting mobile strategies that reach people at every step of the fragmented commerce journey. We are committed to helping businesses grow .Whether it is brand building, generating demand, driving leads or sales, we are focused on helping business unlock growth opportunities and help them move their business through solutions that drive results,” said Umang Bedi, Managing Director, Facebook India. 

Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network South Asia, commented, “Mobile, in India, is becoming an integral part of doing business, not just for communications. In some ways, the recent demonitisation decision of the Government will further accelerate this process and as a country we will leapfrog a generation, thanks to mobile. It is an integral part of a consumer’s life and brand and purchase decisions. At Dentsu Aegis Network, we want to be at the cutting edge of this revolution, along with our partners like Facebook, to bring the learnings and best practices to India and provide a world class product to our clients.” 

Facebook’s ‘Mobile Moves Business’ is a thought leading program with an aim to shift business decision maker’s perception about the impact of mobile on the consumer’s shopping journey in this 24x7 mobile world. Hosted across both Gurgaon and Mumbai, the events aim to take forward the conversation with 300-400 marketers on driving consumer impact through mobile.