Facebook’s new update allows you to control ads and data

Facebook is bringing in a new feature which will help users control the Non-Facebook. The new feature called “Off-Facebook Activity” will let the users see a summary of the different apps and websites that share information of your activity on their platform and lets you edit the information on Facebook.

By deleting your Off-Facebook Activity data, you will not be shown those advertisements on Facebook, Messenger and Instagram but it may affect your business on Facebook. When one visits Off-Facebook Activity you will end up seeing different websites you may not have visited yourself. Say your family members who use the home computer to visit different websites will also show up on your Off-Facebook Activity.

Speaking on the new update, Luis Di Como, EVP Global Media, Unilever said, “As part of Unilever’s Responsibility Framework, we are committed to creating a better digital ecosystem working with our partners. The Off-Facebook Activity tool aims to provide people with greater transparency and control over their own data, helping to improve their online experience. We support this step from Facebook and encourage them and all industry players to continue in the journey to build back trust in the advertising ecosystem.”

After CEO Mark Zuckerberg testified in front of the US Senate in April earlier this year, Facebook’s new update is a much welcomed change from users not just in the US but around the world. Facebook is making ‘Off-Facebook Activity’ available to their users in Ireland, Spain and South Korea, with keeping to their strategy of launching new updates in smaller markets first and then making it available to the US and other countries later.