Facebook set for a name change as it sharpens focus on metaverse: Media Reports

With its strategy to fully immerse itself in its metaverse focus, social media giant Facebook is geared for a name change as part of its rebrand process. The Verge has reported that Facebook Founder & CEO Mark Zuckerberg is expected to unveil the changed name at the company’s annual Connect conference, which will be held on October 28, 2021. Some believe that the new name could be revealed even earlier than that.

As per the report, Facebook has been steadily working towards embracing the next generation of technology as it looks beyond being looked at as a social media major.

Facebook had last undergone a rebrand in November 2019, when it updated the company branding to be clearer about the products that come from Facebook. It introduced a new company logo and further distinguished the Facebook company from the Facebook app, which kept its own branding. The branding was designed for clarity and used custom typography and capitalisation to create visual distinction between the company and app.

Facebook’s main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

While presenting the financial results for the quarter ended June 30, 2021, Zuckerberg had said, “I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.”

However, little is known about what this metaverse would be like. So far, it is a concept within the realms of science fiction.


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