Facebook Shares Video Content Is The Best To Boost Content Performance

Facebook shares that video content should be a part of holiday marketing mix, because video is the best performing content type across all social platforms, and it can help boost engagement, awareness and sales in your end of year push. 

Facebook has provided three new tips that are worth considering in your process to improve your video content approach. 

1. "Add a 3-5 second trailer to hold interest" 

Facebook's first tip is to add a brief preview of your video at the beginning of the clip. This is a fairly common approach on YouTube, and now Facebook as well, where you take a key snippet from the video and add it onto the start, giving users more reason to stick around and find out what happens.

https://fb.watch/1ZGDeWh3Lu/

2. "Frame the story - with a 4:5 aspect ratio"

Facebook also advises that you should look to create videos aligned with vertical viewing.Facebook's internal research shows that some videos have seen a significant performance improvement by switching from 19:9 orientation to 4:5.

3. "Engage your community - commenting on posts"

Facebook's last key tip is to maximize engagement by responding to comments on your video posts.Facebook also notes that users can respond to Facebook and Instagram video comments via thier Inbox tab in Creator Studio, making it easier to manage thier activity.

In addition to this, Facebook has also shared five general tips for video creation: