Facebook to comply with Apple's iOS 14 privacy update

Facebook has decided to comply with Apple’s iOS 14 policy and show its prompt to for users to gain permission in using their data. Apple iOS 14 update requires apps to ask users for permission to collect and share data using this prompt. Facebook has retaliated by launching its own prompt to educate consumers about the benefits of personalised ads.

"As we shared in December, we disagree with Apple’s approach, but will be showing their prompt to ensure stability for the businesses and people who use our services. Apple’s new prompt suggests there is a tradeoff between personalized advertising and privacy; when in fact, we can and do provide both. The Apple prompt also provides no context about the benefits of personalized ads.

To help people make a more informed decision, we’re also showing a screen of our own, along with Apple’s. It will provide more information about how we use personalized ads, which support small businesses and keep apps free. If you accept the prompts for Facebook and Instagram, the ads you see on those apps won’t change. If you decline, you will still see ads, but they will be less relevant to you. Agreeing to these prompts doesn’t result in Facebook collecting new types of data. It just means that we can continue to give people better experiences. We feel that people deserve the additional context, and Apple has said that providing education is allowed" said Dan Levy, VP Ads and Business Products.