Facebook to update verification guidelines for Facebook and Instagram

With Twitter's verification guidelines recently updated and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has released an updated overview of its verification policy and who qualifies for the blue checkmark in its apps.

First off, Facebook clarifies exactly what its verification tick represents:

“At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.”

This has caused concern at Twitter, which has spent the last year working to clarify what its verification marker actually means after some users mistook the checkmark for a level of company endorsement.

Facebook clarifies that its verification tick isn't that – it's a symbol for notable accounts that meet certain criteria.

Facebook also says that verified accounts can't change their names or transfer their verification to another person or entity, and that it works to catch people who sell verified accounts to others.


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