Facebook undergoes redesign; removes Like button from public pages

In a move to simplify its design for users, Facebook has announced the removal of the ‘Like’ button from public pages used by brands, artists and public figures. This move is aimed at helping users engage better with brands, artists and public figures. The redesigned layout is simpler and more intuitive.

In a blog, Facebook explained, “We are removing Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.”

Post this change, Facebook will focus on conversations in the News Feed, rather than highlighting page likes. Facebook pages will now have a dedicated News Feed, where users can join conversations and interact with one another. Pages will only show the number of followers one has.

Now Pages can discover and join conversations, follow trends, interact with peers and engage with fans. The dedicated News Feed will also suggest new connections – other public figures, Pages, Groups and trending content that a Page or public figure cares about.

After Facebook froze Donald Trump’s accounts following the mob attacks in Washington, there have been a few noticeable changes on the social media giant, including News Feed, redesigned layout, updated task based admin controls, easy navigation, safety features and actionable insights.

Facebook further said that it will continue to roll out the new Pages experience to all Pages in the upcoming months.