FACES CANADA’s #LeaveAMark creates a ripple effect on social media
FACES CANADA, a beauty brand with a Canadian heritage spanning over 40 years with beauty products enriched with potent natural ingredients which are good for your skin and free from harmful chemicals, celebrated this lipstick day with a #LeaveAMark campaign on social media. The campaign debuted on 29th July with a participation of 350 influencers reaching across the length and breadth of the country.
The #LeaveAMark Campaign was about celebrating women’s accomplishments and their efforts that have made a difference. In turn, leaving iconic memories along a hard-worn journey and creating a community that can empower as well as inspires women and men from different walks of life. Top influencers like Mrunal Panchal, Aashi Wadhwa, Ashi Khanna, and Jaspreet Kaur were the flag bearers of the campaign along with a plethora of strong inspiring voices with their interpretation of the #LeaveAMark activity.
This campaign has garnered over 2 million views and 2000+ engagements. #LeaveAMark campaign witnessed around 400 consumer entries for the contest spanning across cities like Goa, Mumbai, Vizag, Chennai, Mysore, Kolkata, Delhi, Orissa, Ahmedabad, and many more.
The 5 most inspiring stories from the campaign won makeup hampers worth up to Rs.50,000 with their stories amplified on the brand page.
Sharing a few words on the campaign Ms. Devkey Advani, Creative Director of FACES CANADA says “The kind of confidence make-up gives us allows us to feel powerful, confident & ready to take on the world. Our goal is to create a movement based on this confidence, that encourages women and men to share their inspiring stories of how they left a mark in different areas of their lives & help uplift one another”
Makeup being the embodiment of a confident self of both women and men, FACES CANADA’'s #LeaveAMark campaign promoted the idea of being self-assured with make-up.
Marketing
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