'Fall in Love' says ZigWheels new campaign!

Touted as the most sort after auto destinations online, ZigWheels enables user to read reviews, buy new cars, sell old cars and seek advice on other auto related issues. With an aim to make users ‘fall in love’ with ZigWheels, a high decibel campaign has been launched.

Adgully caught up with Akshay Chaturvedi, Business Head, ZigWheels, to know the aim behind the campaign, the results expected and more.

Explaining the basic thought which stimulated the thought and theme of the campaign, Chaturvedi said, “It’s a known fact that in India, emotions are not only attached to people but also objects; one of them being your very own car. There is a high involvement of the consumer when he is buying a car. Similarly our team of auto journalist are also driven by passion and love for automobiles helping us think from the user’s side and our experience helps us suggest as an expert. This combination makes ZigWheels.com an indispensable destination for buyers, sellers and enthusiasts”.

He went onto say that the 2013 campaign highlighted ZigWheels.com as a knowledge hub for information on automobiles. “With the new website, launch of the app and services like ‘Live chat’ and ZigLine which started this year, we are constantly evolving to become the first reference point for automotive information and help a customer buy smart. Hence this campaign was their first and perfect pick”, he added.

With Havas Worldwide having worked on the print campaign; for this campaign, ZigWheels plans to use print, radio spots and engagement contests on the social, digital and a B2B extension of the same. The campaign will also use OOH media specially bus shelters and hoardings.

While ZigWheels is not worried about what competition are doing, but are focused about meeting the needs of their own users and with their team of auto experts, backed by a superior tech team; they aim to present information which is faster, credible, unbiased and thoroughly investigated. A few initiatives that they have taken are the Wednesday Live Chat, the ZigLine and the Whatsapp platform to answer queries of their end users. 

Speaking about expansion, Chaturvedi says that ZigWheels has a simple plan. “We will offer users what they are looking for in an unbiased platform to enable a great purchase decision for users. We would drive this through a consolidation of their digital platforms and offering all possible channels where users can find us”.

Chaturvedi mentions that they are very focused on building their online brand and do not have any plans of have a brick and motor option. “We are the leaders when it comes to visitors as per ComScore. Given that we have been growing faster than the category for the last 3 years consecutively. However, we take engagement seriously & keep working in that direction. To increase their engagement, they have recently launched Video Reviews & Quick Walkthrough of Cars & Bikes”.

ZigWheels also launched an app earlier this year which has several exciting additions and new versions for the android & iOS platforms and will soon be launching their Windows app. “Alongside this, there is something special that is coming especially for dealers which you’ll have to wait to hear from us”, added Chaturvedi. By: Archit Ambekar| Twitter: @aambarchit