Farm-insights launches analytics and insights for PR & CC Industry

Farm-insights launches analytics and insights for PR & CC Industry
Farm-insights launches analytics and insights for PR & CC Industry

Farm-insights, today announced the launch of first of its kind analytics and insights service for PR and Corporate Communications industry. Unlike any other Media Monitoring tools and Measurement service available, farm-insights combines AI (artificial intelligence) with HI (human intelligence) to offer ‘smart data solutions’ across qualitative and quantitative parameters. The insights methodology includes a manual intervention by data and insights experts to read trends and reports as per the key inflections. 

Farm-insights provides its clients an in-depth analytics and reporting customising the parameters as per their set business goals and communication objectives. Based on the belief that just relying on a tool can sometimes be distressing for professioanls, farm-insights uniquely combines its AI tool with Human Intelligence to ensure that data is sifted through with the right booleans and manual interventions at key points to avoid any noise or erroneous reporting.  

Reports and listening, including daily and special reports- farm-insights provides daily monitoring and listening reports, with the option of scheduling deliveries as per clients preferred timeband. The daily reports are enabled to provide the communication teams with topline real-time analyisis by the hour on how their brand and/or property is performing in terms of media coverage and social media chatter by key stakeholders. Listed as one of the stand-out services of farm-insights offer daily insights across paramters like sentiment, geography, language, media category to name a few.

All these reports are not just pertaining to a single brand / product, farm-insights also provides competitive analysis of clients brands performance viz-a-viz its top line competitors in the Industry.

Campaign reports- With a view on not only what the message pull through on a campaign is, farm-insights analysis includes a listdown of key inflection points including change in sentiment due to a crisis. The report also includes performances on sponsor and/or other brands associated, along with insights on how each face associated and was spoken about in the media.

Quarter, half yearly, annual report  Offering an overview on not only a brand but also the competitive set, the reports also include spokesperson mentions, top influencers and key trending themes in the industry. farm-insights also offers Reputation scores and rating benchmarks by customising the intelligence data as per clients objectives and brief.

Social listening and analysis reports- Being able to track the carry through of messages and news on social media platforms. farm-insights provides realtime  analysis of key influencers (media) on what they are talking about on their owned handles and profiles across all social media platforms.

Content analytics- Conceptualised with the intent of arming the communications team with insights on how the content push by their brands and competitive set is performing across various mediums. Other useful insights like the ideal word count, best day and/or time of release can be drawn from these reports.

Medialytics / Demalytics- Understanding one of the biggest requirements of the industry, farm-insights offers an indepth insights about Journalist (profile). It provides an analysis of the journalists past stories in terms of sentiment, demographics, key corporates written about and key word clouds to understand the tone of subject. While also offering his personal details under Demalytics.

farm-insights plans to launch its ‘ESG Intellegence’ service before the end of the year. It promises to keep introducing new expert services by constantly educating itself by keeping an eye on the newrp / revolutionary trends happening in the media and corporate communications Industry.

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