Fashionistas Rock The Desi Look With fbb This Festive Season
While one state celebrates Durga Pujo, others celebrate Dusshera and Navratri. But, everyone dresses similarly in celebratory ethnic clothes but in their own style.
Wherever you go in India, everyone has different styles that they flaunt.
But at the core, we Indians love to flaunt our festive style as it makes us feel special and super confident.
fbb wanted to break through the differences and unite the country with fashion. Everyone has their own individual style statement but end of the day they are united by India's Fashion Hub.
Social Kinnecet, fbb’s digital agency came up with the idea that we should communicate this with the best in the fashion industry.
fbb tied up with India’s top 29 fashion influencers to showcase how the #fbbFestiveReady collection is what you need this season to look your festive best!
We had influencers like Aakriti Rana Gill, Aayushi Bangur, Shaurya Sandhya, Riya Jain and Meghna Kaur who put up their #fbbFestiveLook pictures showcasing their unique style statements.
The collection soon became a talking point on Instagram by reaching 700,000 people and over 300,000 people interacting with the influencers and talking about how great the collection is.