Fast just got a whole lot faster! Thanks to Urbn & Umran Malik

Our generation is used to everything happening fast, but oftentimes, our gadgets can’t cope up. With this backdrop, Urbn, India’s leading charging solutions brand launches their Black Edition Premium Range, pan-India and who else would make a better brand ambassador than Umran Malik, India’s pace sensation. 

The #FasterThanFast digital campaign with Umran connected with people who aim to be the fastest in their field. Highlighting the speed and agility that Umran shows while bowling, the digital campaign with the bowler personifies the brand’s sleek, futuristic and powerful charging solution showcasing advancement and commitment towards stringent quality control, premium design and unique technology.

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The Black Edition is a new range of premium universal charging products by Urbn. The collection consists of the Nano Power Bank, which is one the smallest power banks out there and delivers superfast charging. Wireless charging phones have become increasingly popular and for those looking for an on-the-go solution there is a 10,000 mAh wireless power bank that delivers both 15 watt of fast wireless charging and 22.5 Watt super-fast wired charging. To add to the universal charging solution, the black edition expands to the powerful 4 in 1 cable and the 33W Adapter. 

The 4 in 1 cable is designed to be universally compatible with all devices and charges up to 100W speed. Its unique design comes with 4 different connecters that allows charging any iOS, Android and Type-C device. Furthermore, the 33W GaN Adapter supports fast charging across multiple devices from various brands. Urbn hence allows a one-stop charging solution with its new range.

Speaking on the new collection launch, Sagar Gwallani- CEO and Co-Founder, “We have been in the business of providing power solutions for over 10 years and our products have evolved with time, thanks to our tech team! The Black Edition is a premium offering, keeping the “Consumer First” philosophy in mind. Umran Malik, the fastest bowler in India and an emerging superstar of cricket is on his way to break his own record to be fastest. He personifies the brand’s sleek, futuristic and powerful solution showcasing advancement and commitment towards stringent quality control, innovative design and unique technology. Complimenting this with Umran’s growth trajectory, we are bullish to complement our user’s lifestyle and suite their daily, business and travel needs.”

On the association, Sameer Makani, Managing Director, Makani Creatives Pvt. Ltd., the creative agency for Urbn  said, “In a category that is super niche in India, Urbn offers quality, innovation and affordability cutting the segment across masses. With the social ad film showcasing Umran Malik and his record breaking speed, we wanted to take a definitive positioning for the brand that they can own with conviction and that would resonate with people. In the social ad film, we have demonstrated that being #Fasterthanfast with Umran is more than just a phrase for the brand, it is also the way we see the future of the brand shouldering the responsibility to provide the best and safest solutions to the country’s powering needs no matter the device.” 

“Urbn is a Made in India brand that represents technology, style, independence and mobility, mirroring todays’ aspirational youth and the upwardly mobile. With an active R&D department, Urbn is a strong believer in catering to today’s audiences by understanding the consumer need, affordable prices and post-purchase support.”, added Yash Raj Gwallani- CMO and CTO