Fast&Up GoodEatz launches ProteinMadeTasty campaign

 Fast&Up Good Eatz, a new line of healthy ready-to-eat food products under the umbrella brand Fast&Up has unveiled its latest brand video to make a mark in the F&B section through its range of healthy snacking options. Fast&Up GoodEatz with nutrition assured by Fast&Up, taste approved by celebrity chef Sanjeev Kapoor is the brand's latest line launch to stretch the group's expansion plan in India. 

With its latest campaign video, the brand aims to break the stereotype that healthy food cannot be tasty. ProteinMadeTasty with Swaad expert Sanjeev Kapoor is different from the typically acclaimed “healthy snacking” options currently available in this category. Keeping into consideration the new Indian consumers requirements, the brand has made products that are 100% plant-based, with protein from Fast&Up’s legacy known to be the best plant protein in the country, with no maida or refined sugar, no added preservatives, high-quality nutrition, and appealing Swaad.

With the focus on providing its consumer’s high protein-snacking options, Fast&Up joined hands with India’s favourite and most trusted household name Sanjeev Kapoor with the aim to make India healthy and fit through clean and high protein options without compromising on taste. It has added plant-based superfoods with minerals and vitamins.

The brand is launching three products under this category, Meal Shake, Oats, and Soups. The products are instant protein options that deliver the exact amount of protein as promised and have a higher protein serving compared to other brands.

“It is a privilege to have chef Sanjeev Kapoor on board with us as we work to provide India with nutritious snacking options that’s high in protein. We are a brand that strives to combine convenience and quality, and with Fast&Up GoodEatz we have chosen to make healthy snacking appealing, and who better to approve the taste factor than chef Sanjeev Kapoor? We are a fun and young brand, and we don't just want to say it; we want to claim it.” said Varun Khanna, Co-founder, Fast&Up in a press release.